The Casual Talks Story
Casual Talks is a raw, value-driven podcast focused on the three pillars that shape every life: health, wealth, and relationships.
Hey, I'm Yousef Soudan!
I’m Yousef Soudan—creator and founder of SDN Media, where we’re building the next generation of media through content that helps people grow.
VISION
We’re building the biggest platform in the Middle East for content that actually makes a difference.
Every piece of content we create is designed to add real value and make people’s lives better.
- Value Driven
- Dedicated To Help
- Sharing Wisdom
MISSION
CTWS is built on real voices and real stories.
We’re on a mission to help the Middle East with content that's loud, raw, and real.
- Raw & Unfiltered
- Built on Transparency
DESTINATION
We’re building more than a podcast—we’re building a media empire.
The destination is clear: live shows, global stages, and becoming the #1 content platform in the Middle East.
- Real Influence
- Massive Impact
HOW IT STARTED
HOW IT STARTED
NO STUDIO, JUST A PHONE.
Casual Talks with Soudan started as a passion project. I started the podcast in a basement with two friends. I borrowed three mics, and recorded the first episode on my phone.
20th EPISODE REALIZATION
After recording 20 episodes, bringing on friends, and friends of friends, I realized the potential the podcast has.
100 EPISODES LATER
100 episodes recorded on my phone later, I decided to completely change the production and scale the podcast full-time. It took me 100 episodes to realize that this is what I wanted to do.
WHERE IT IS NOW
TODAY
I owe it to the audience. I owe it to the vision. I owe it to myself.
CTWS now operates on new standards—excellence is the baseline, and impact is the goal.
NEW STANDARDS
Good isn’t good enough.
Every episode now has one mission: to be the best we’ve ever done. The bar is high—and it only goes higher from here.
We don’t just record podcasts anymore—we craft experiences.
NEW VISION
The vision now is clear—build the biggest platform in the Middle East for content that transforms lives.
This isn’t about clout. It’s about creating real impact through real conversations, one episode at a time.
I. THE RECEIPTS
This section uncovers the real numbers, real growth, and real work that built CTWS into what it is today.
WHO'S LISTENTING
With a core demographic of 16-26 year olds across the Middle East!
CTWS speaks directly to the region’s most engaged, curious, and impact-driven generation.
DEMOGRAPHICS
Age
Our audience is primarily 16–26, the next generation of creators, leaders, and thinkers.
GENDER
A balanced audience with strong engagement across both male and female listeners.
INTERESTS
They’re obsessed with growth—tuned into content about self-development, business, mindset, and culture.
DEPTH OF IMPACT
At the core of everything we do is one belief: content should make people's lives better!
Every episode sparks real engagement: conversations, reflections, and actions.
ENGAGEMENT METRICS
CTWS connects with the audience on a level that pushes them to grow—and keeps them coming back for more.
THE SHIFT
CTWS started in 2020 but everything changed in 2024.
In just one year, we took the podcast from a passion project to a platform with serious weight—and we’re just getting started.
GROWTH OVER THE PAST YEAR
Upgraded production from agency-based to fully in-house
✅ 15+ episodes with major thought leaders across business, sports, and self-development
✅ Launched our first ever event—Meet & Greet—with 700+ attendees celebrating CTWS
✅ Over 15 million views across platforms
✅ Covered the Creative Industry Summit with 11 interviews featuring high-level speakers and industry leaders
✅ Built a consistent, scalable content machine that’s growing every single week
This was the year everything changed—and we’re taking that same energy forward.
We’re not just building a podcast. We’re building the biggest value-driven content brand in the Middle East.
II. THE RIPPLE EFFECT
This section highlights the impact we’ve made—from viral episodes to packed events, and everything in between..
CONSISTENTLY EFFORTFUL
THE VOICES
BUSINESS
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BUSINESS
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PILLARS
CTWS is built on three pillars that define the human experience: health, wealth, and relationships.
Health
Wealth
Relationships
REAL LIFE. REAL PEOPLE.
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PARTNERS IN VALUE
We partner with brands that want to grow with us!
Brands that share our mission—those committed to real impact, real value, and showing up for people.
III. FUTURE TRUTH
This section lays out the vision behind where we’re heading—and why CTWS is about to take over the region.
OUR NORTH-STAR
(Vision) WE aim to become the biggest podcast in the Middle East.
VOLUME X VALUE
We don't believe in choosing between volume and value.
We’re delivering both—relentlessly, consistently, and unapologetically.
The engine behind the impact.
Create (Output)
We produce high-volume, high-quality content that’s made to resonate—from full episodes to micro-moments designed to spark.
Analyze (Study)
We study performance, audience behavior, and platform trends to understand what hits—and why.
Leverage (Optimize)
We take what works and scale it—repurposing, amplifying, and aligning it with our partners to maximize impact.
NEW ENERGY
We beleive that every conversation has to add value.
The kinds of guests that shift mindsets and move audiences.
BUILT DIFFERENT
We stopped outsourcing and started owning every frame, every sound, every moment—CTWS is now produced like a fking powerhouse.
IN-HOUSE EVERYTHING
From creative to post, everything is built in-house—so we can control the quality, align perfectly with our partners, and produce with power.
UNREAL GEAR
We’ve invested in the most advanced equipment and built a team of killers behind the scenes—every frame is intentional.
THE EXTRA MILE
We’re the first podcast in the Middle East to introduce a full cinematic setup—with 2 additional cameras and a dedicated on-set handheld cameraman.
We want people to feel proud that something this good was built right here in Egypt.
We’re producing locally and competing globally.
IV. AMPLYFING TOGETHER
This section shows how your brand becomes part of the mission—through real integration, real alignment, and real impact.
IN THE DNA
Your brand doesn't just get mentioned, it becomes part of the story.
We make sure your presence feels natural, powerful, and everywhere.
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EVERYWHERE WE GO, YOU GO
Your brand travels with us across every platform.
Reels, shorts, stories, carousels, and even live events. You’re not just on one show… you’re in the entire CTWS content machine.
YouTube
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Audio Platforms
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TikTok
CUSTOM MADE
We create episodes that center your vision, product and story.
Whether it’s a guest you bring in or a narrative we shape around your brand, we craft it with authenticity and impact.
BUSINESS
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MULTIPLE WAYS TO WIN
From off-collaborations to long-term partnerships.
We work closely with each partner to deliver real return, not just reach.
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“ Your time is limited, so don’t waste it living someone else’s life.